crowdfunding
Crowdfunding is known as “donation” or “fundraising”, but it is essentially “test marketing”. It can be used to test how our new products and services are evaluated by the world. Many companies carry a large amount of inventory when launching new products into the world, so they carry a large risk of defective inventory. Investment in new product development in Japan often ends in "research", and the current situation is that there are very few cases that lead to "announcement". Crowdfunding allows “test marketing” without inventory risk. This will accelerate the company's active research and development. Crowdfunding is also effective in evaluating financial institutions. Financial institutions are cautious about lending to unproven new product development. Therefore, by approaching with crowdfunding results, we can directly convey the potential of new products. It is also a strategic method that is indispensable for corporate fundraising. Based on our many crowdfunding achievements, we support our partner companies in their challenges to success.